This Tuesday, November 11th, Murcia will become the epicenter of logistical innovation with the holding of the ‘Innovation in International Road Transport’ Conference. Organized by the International Road Transport Association (ASTIC) and the Logistics Forum, the event will bring together leading transport companies and specialized technology firms with a common goal: to accelerate the digital transformation of the sector.
The most notable aspect of this conference is the sharing of concrete technological solutions and real success cases. Firms like Usyncro, Generix, Transfollow, and Webfleet Solutions will present their advances in digitalization, while entrepreneurs from Gandolapp, TrueCold, and GoPlanner will demonstrate how entrepreneurship is revolutionizing logistics with practical applications. It is an immersion in tangible tools, beyond theory.
The program is structured around a keynote conference on innovation and sustainability, led by Primafrio, and two key debate panels. The first will focus on “Digitalization and Road Transport,” exploring how technology optimizes operations. The second, under the title “Entrepreneurship as the Basis of Innovation,” will focus on the startups that are introducing disruptive business models into the supply chain.
Furthermore, the forum on best practices will feature the experience of established logistics groups like Disfrimur and Orvipal, who will share their learnings in implementing innovations. This exchange between large operators and new technology companies is highlighted as the essential catalyst for scaling efficient solutions across the entire industry.
In short, this event places innovation at the heart of road transport, promoting a more sustainable, safe, and intelligent model. As the organizers stated, it is a unique opportunity for companies to discover how technology can solve real challenges, increase efficiency, and prepare the sector for future challenges in an increasingly demanding global market.