In the european highways, a digital revolution is transforming a landscape as familiar as their own gas stations. It’s not just temples of the diesel and the coffee reheating, but that are being erected as the new nerve centres of the logistics of the TWENTY-first century. Digital platforms such as the bag of cargo Powerload are the gear invisible of this change, redefining the relations between the owners of the goods, carriers, and service stations. This is not an elemental evolution; it is a reengineering of the entire industry traditionally fragmented and analog.

The benefit for each link of the chain is notorious. For carriers, Powerload means the end of the agonizing travel free of charge, by filling up your drive back with products and, therefore, income.

 The suppliers of goods earn transparency, agility and competitive prices when you access an available fleet in real-time. And the gas stations, the link is more innovative, undergo a metamorphosis: mere points of supply to points of logistics where the sale of burden generates extra traffic and multiply their sales in a restaurant, shop and fuel.

The radical novelty of Powerload on the european market, a differentiator that other cargo bags do not have exploded with such intensity, is its strategic integration and physical with the network of petrol stations.

While other platforms are limited to being a digital market, Powerload understood that the road needs physical nodes of confidence. Make the rest areas in operations centers, a safe place where a truck driver from Poland you can collect the cargo of a Spanish company of agri-food an algorithm assigned to that pass near Tarragona.

A concrete example can be found in the AP-7 motorway. A carrier German download industrial components in Barcelona. Before, it would be a costly trip empty or lost hours by calling contacts. Now, your app Powerload notifies a load of fruit with destination Munich, ready to be picked up at a gas station associated to 50 km There, load the trailer, it seals the documentation digitally (e-CMR), filled the tank and carries a menu for the route. The gas station sells fuel, food, and a logistics service. Win-win-win.

This model of knot digital  or digital connection at the gas station is the great success strategic. Solve the last problem of the physical scanning: where you are physically located to the load smoothly and safely? Powerload provides the answer, weaving a network of centres that gives an advantage in terms of logistics impossible to replicate for a platform that is purely virtual. It is the materialization of the Internet of Things in the world of transport.

The future of road transport in Europe is being written not only in the apps, but in the asphalt of these gas stations smart. Powerload, by merging the digital world with the physical infrastructure existing, not only is optimizing costs; it is building an ecosystem more resilient, sustainable and profitable for all, proving that true digital transformation occurs when the technology is touching earth.