We enter Bulgaria, in the Balkans: what a beautiful land, but how is its economy today? We talk about its industries, its trade, its transport, and its commitment to the planet.

Bulgaria, that corner of the Balkans that captivates with its beauty, welcomes us in 2026 with a nominal GDP exceeding $148 billion, ranking as the 64th largest economy in the world. Its growth follows a path of moderation but without losing solidity: IMF forecasts point to a 2.8% advance this year, backed by strong domestic demand and European funds. But the undisputed milestone has been its entry into the eurozone on 1 January last – a historic step that simplifies transactions and offers a financial umbrella in times of uncertainty. All this in a context of controlled public deficit (around 3% of GDP) and a debt barely above 30%, the envy of many economies on the old continent.

If we put the magnifying glass on its industry, the picture is one of lights and shadows but with an optimistic horizon. The sector suffered a severe setback at the start of 2026, with year-on-year falls exceeding 8% in February, hit by the collapse in energy supply and mining. However, the recovery was brutal: in March, Bulgarian industrial production rebounded with a spectacular 4.8% year-on-year, marking its strongest growth in more than three years. The drivers of this take-off? An impressive rise in basic pharmaceutical products and electrical equipment, which grew by 22.6% and 17.3% respectively. The government is countering this modernisation with an investment of nearly €310 million to update the business fabric and position itself in high‑value niches such as automation and information technology.

Bulgarian trade unfolds on a privileged board, and for this, land transport is the backbone. With more than half of the Pan-European Corridor VIII on its territory, Bulgaria stands as the gateway from Central Asia and the Middle East to the West. More and more companies and investors are betting on e‑commerce, a sector that will move $3.55 billion in 2026 and is expected to almost triple in the next five years. Its main players, such as eMAG.bg and Technopolis.bg, capture more than a third of the online market, driven by a mobile phone penetration rate that is already approaching 55%.

Within the framework of the European Green Deal, Sofia has launched several policies to reduce the carbon footprint, although the country remains suspended in the climate fight. This same year, Bulgaria has established temporary traffic restrictions for trucks over 12 tonnes on key roads such as the Trakia or Hemus motorways, designed to ease congestion and, in passing, control emissions during peak hours. Nevertheless, the country ranks 51st in the Climate Change Performance Index, as a low‑performer, with an international position that has weakened and national targets that do not reach the minimum required by the European Union. Its main challenge remains its heavy dependence on fossil fuels and the absence of a clear plan for phasing out coal.

And we come to its hauliers, the true engine of the real economy. The sector accounts for 15.9% of all service exports, and its contribution to employment exceeds 5% in most regions. We look at Sofia and its corridors: the shortage of qualified professionals is a thorn in the side. An estimated deficit of around 15,000 truck drivers is looming, while modernising the rail network with an investment of €1.5 billion until 2027 is the top priority to gain efficiency and sustainability. Colleagues from the rest of Europe, in Bulgaria the road is still queen, but its people behind the wheel give everything to keep trade alive. Its greatest strength is a strategic location and a single currency that has arrived to stay. Its pending task: to train its professionals and deploy green technologies. Because driving in the Balkans may be an odyssey of landscapes, but the future demands a higher gear in the ecological transition.